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IMC CAMPAIGN

Pak Fook

大豆真味．大師造詣

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  1. Teaser
    Mini Event to create curiosity
    Build Lively and positive testimonial
     

  2. Awareness
    TVC to build massive reach
    Social video to build product efficacy
     

  3. Conversion
    Mini video clicks to build consumption occasions
    Amplify the product efficacy
    Build eCommerce and Cross broader awareness
     

  4. Sustaining
    On-targeted reach to audience
    Static post to build consumer engagement

Abbott PediaSure

成長關鍵一take過

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  1. Teaser
    Mini Event to create curiosity
    Build Lively and positive testimonial
     

  2. Awareness
    TVC to build massive reach
    Social video to build product efficacy
     

  3. Conversion
    Mini video clicks to build consumption occasions
    Amplify the product efficacy
    Build eCommerce and Cross broader awareness
     

  4. Sustaining
    On-targeted reach to audience
    Static post to build consumer engagement

Abbott HMO 2019

成長關鍵一take過

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  1. Teaser
    Mini Event to create curiosity
    Build Lively and positive testimonial
     

  2. Awareness
    TVC to build massive reach
    Social video to build product efficacy
     

  3. Conversion
    Mini video clicks to build consumption occasions
    Amplify the product efficacy
    Build eCommerce and Cross broader awareness
     

  4. Sustaining
    On-targeted reach to audience
    Static post to build consumer engagement

NESTLE Fitness

輕食潮

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  1. Teaser
    Mini Event to create curiosity
    Build Lively and positive testimonial
     

  2. Awareness
    TVC to build massive reach
    Social video to build product efficacy
     

  3. Conversion
    Mini video clicks to build consumption occasions
    Amplify the product efficacy
    Build eCommerce and Cross broader awareness
     

  4. Sustaining
    On-targeted reach to audience
    Static post to build consumer engagement

NAN 2020

INFINPRO

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  1. Teaser
    FB Post & Stories to create curiosity
     

  2. Awareness
    KV & TVC to build massive reach Social video to build product efficacy
     

  3. Conversion
    E-commerce video to drive conversion to sales
    Digital Banners and Game to drive conversion and join mom’s club
     

  4. Sustaining
    Always on Banner and Post in Champimom to drive engagement

    Additional Scope
    Line up Celebrity and Overall Coordination

NESTLE Branding

Elevate One

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  1. Teaser
    Mini Event to create curiosity
    Build Lively and positive testimonial
     

  2. Awareness
    TVC to build massive reach
    Social video to build product efficacy
     

  3. Conversion
    Mini video clicks to build consumption occasions
    Amplify the product efficacy
    Build eCommerce and Cross broader awareness
     

  4. Sustaining
    On-targeted reach to audience
    Static post to build consumer engagement

KitKat

Break Dance Like a King!

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  1. Teaser
    FB Post & Stories to create curiosity
     

  2. Awareness
    KV & TVC to build massive reach Social video to build product efficacy
     

  3. Conversion
    E-commerce video to drive conversion to sales
    Digital Banners and Game to drive conversion and join mom’s club
     

  4. Sustaining
    Always on Banner and Post in Champimom to drive engagement

    Additional Scope
    Line up Celebrity and Overall Coordination

SmartCells

一生一會

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  1. Teaser
    Mini Event to create curiosity
    Build Lively and positive testimonial
     

  2. Awareness
    TVC to build massive reach
    Social video to build product efficacy
     

  3. Conversion
    Mini video clicks to build consumption occasions
    Amplify the product efficacy
    Build eCommerce and Cross broader awareness
     

  4. Sustaining
    On-targeted reach to audience
    Static post to build consumer engagement

Drumstick

The Beat of my own Drum

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  1. Teaser
    FB Post & Stories to create curiosity
     

  2. Awareness
    KV & TVC to build massive reach Social video to build product efficacy
     

  3. Conversion
    E-commerce video to drive conversion to sales
    Digital Banners and Game to drive conversion and join mom’s club
     

  4. Sustaining
    Always on Banner and Post in Champimom to drive engagement

    Additional Scope
    Line up Celebrity and Overall Coordination

Optifast

輕營瘦身新體驗

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  1. Teaser
    Mini Event to create curiosity
    Build Lively and positive testimonial
     

  2. Awareness
    TVC to build massive reach
    Social video to build product efficacy
     

  3. Conversion
    Mini video clicks to build consumption occasions
    Amplify the product efficacy
    Build eCommerce and Cross broader awareness
     

  4. Sustaining
    On-targeted reach to audience
    Static post to build consumer engagement

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